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Kia: The SUV Out of Nowhere by David&Goliath

Client: Kia
Date: Oct 2017
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Kia is taking a different route for its new campaign for the SUV model. Driving through the dusty desert defines freedom for the auto brand and tackles higher-end competitors.

For two consecutive years, the Kia brand has been ranked number one in initial quality by JD Power and to champion the accolade, David&Goliath created an ‘Out of Nowhere’ commercial for the Sorento. In it, a Kia surpasses an ‘expected’ car in the industry to become a leader in the SUV category.

The 60-second spot for the Sorento begins seemingly as a Lexus commercial, with a man confidently driving an RX 350 down a desert highway, but it soon becomes clear that there is something in the distance speeding across the rugged desert landscape – a Kia Sorento.


Agency: David&Goliath

Founder & Chairman: David Angelo

President: Yumi Prentice

Chief Creative Officer: Bobby Pearce

Chief Strategic Officer: Wells Davis

Co-Pilot/Creative Director: Mark Monteiro

Executive Creative Director: Gustavo Sarkis

Group Creative Director: John Davis

Creative Director: Basil Cowieson

Creative Director: James Cohen

Managing Director: Jeff Moohr

Account Director: Jay Mattingly

Account Supervisor: Kylie Lemasters

Assistant Account Executive: Jaime Gullas

Director of Strategic Planning: Andrew Lynch

Associate Planning Director: Ed Gibson

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Marisa Bursteen

Associate Director of Project Management: Genie Lara

Senior Project Manager: Amy Chiang

Executive Director, Business & Legal Affairs: Rodney Pizarro

Talent Manager: Jason DelosSantos

Product Information Manager: Russ Wortman

Production Company: Smuggler

Director: Mark Molloy

Co-Founder: Patrick Milling Smith

Co-Founder: Brian Carmody

Executive Producer: Shannon Jones

Chief Operating Officer: Andrew Colón

Line Producer: Karen O’Brien

Director of Photography: Eric Treml

Editorial: Spinach Editorial

Editors: Leo Scott (Courtesy of Cartel)

Assistant Editor: Vanessa Yuille

Executive Producer: Jonathan Carpio

Producer: Cristy Torres

Visual Effects: JAMM

Executive Producer: Asher Edwards

Producer: Ashley Greyson

VFX Supervisor/Lead Compositor: Jake Montgomery

Flame Artist: Toby Brockhurst

Flame Artist: David Hernandez

Lead CG FX: Zachary DiMaria

Music/Sound Design: Human

Executive Producer: Jonathan Sanford

Creative Director: Craig DeLeon

Composer: Matthew O’Malley