Kia: Give it Everything Outlaw Horses by David&Goliath
- Location:
Shot in and around Marfa, Texas, this campaign halos the growing high-performance GT line from Kia Motors America (KMA).
Created by David&Goliath (D&G), the campaign sets Kia’s newly-introduced Stinger GTS against the expanse of West Texas. Building on the response to Kia’s newly launched 'Give it Everything' platform, the tough vistas of West Texas emerged as the perfect setting for the brand’s next chapter.
Back in February, Kia introduced 'Give It Everything' in Super Bowl LIII. It told a story of the largely unknown West Georgia town of West Point. With the latest effort, Kia put its latest high-performance model against a landscape that demanded a 'Give It Everything' mindset at every turn.
The limited-run Stinger GTS incorporates an all-wheel-drive drift mode. Available in one color only — Federation Orange — the GTS was let loose on private ranches across West Texas. There we sought and found terrain as inhospitable as it was beautiful.
As the flagship of Kia’s GT line, the Stinger GTS takes center stage in the first of several spots. In the 60-second film, viewers encounter a rare breed of horse. The kind ranchers call “unbreakable.” Fueled by an endless supply of fury, nothing is able to earn the respect of this beast. Until it encounters an equally rare creature. The Stinger GTS. The two part ways, and rejoin their own worlds — briefly stopped by the recognition they find in each other.
Credits
David Angelo Founder & Chairman
Yumi Prentice President
Bobby Pearce Chief Creative Officer
Mark Koelfgen Executive Creative Director/Copywriter
Frauke Tiemann Group Creative Director/Art Director
John O'Hea Group Creative Director/Art Director
Steve Clarke Group Creative Director/Copywriter
Stephanie Kohnen Creative Director/Art Director
Chris Park Senior Art Director
Caleb Nyberg Copywriter
Peter Watson Junior Art Director
Paul Albanese Managing Director, Broadcast Production
Rob Sondik Senior Broadcast Producer
Cara Nieto Executive Art Producer
Natasha Royzina Director, Business Affairs
Amy Santana Associate Business Affairs Manager
Renee Welch Head of Strategy
Donesh Olyaie Group Strategy Director
Jeff Cannata Communications Planning Director
Jasmine Spraglin Senior Strategist
Genie Lara Associate Director of Project Management
Paul Stephens Senior Project Manager
Amanda Bercovitch Project Manager
Nina Pena Senior Creative Resource Manager
Jeff Moohr Managing Director
Jay Mattingly Account Director
Kylie Lemasters Management Supervisor
Salim Collins Account Coordinator
Nick Janner Account Coordinator
Russ Wortman Product Information Manager
Peter Bassett Managing Director, Integrated Production & Technology Services
Justine Kleeman Executive Digital Producer
Genevieve Shah Digital Producer
Sarah Masket Management Supervisor, Digital
Gabriella Mourad Account Executive, Digital
Production Company:
PRETTYBIRD
Max Malkin Director
Ali Brown Vice-President/Executive Producer
Rika Osenberg Head of Production
Matt Wersinger Line Producer
Max Malkin Director of Photography
Christian Kastner Production Designer
Ginger Griffice Location Manager
Editorial Company:
Spinach
Charlie Harvey, Courtesy of Whitehouse Editor
Jonathan Carpio Executive Producer
Patricia Gushikuma Post Producer
VFX:
A52
Andy Barrios FX Supervisor/Lead Flame
Urs Furrer FX Supervisor/Lead Flame
Serena Noorani Senior VFX Producer
Patrick Nugent & Kim Christensen Executive Producers
Music and Sound Design:
Barking Owl
Kelly Bayett Creative Director
Morgan Johnson Sound Designer
Ashley Benton Producer
