Jack in the Box: advert-body-3 by David&Goliath
- Location:
In its 60-second Super Bowl spot, ‘Showdown,’ created by agency of record David&Goliath, Jack in the Box spokes-founder, Jack Box, barges onto the set of Stewart’s show after hearing the culinary icon boldly state, “You’d never find a quality Banh Mi-inspired chicken sandwich like this at a fast-food restaurant.”
Jack, in full gloves-off mode, states that having a sandwich like hers is exactly what the restaurant is doing with its new Food Truck Series. The face-off grows into an all-out celebrity feud, with Jack demanding that Martha try his Asian Fried Chicken Sandwich and take back what she said. Stewart then plays a literal game of ‘got your nose’ with Jack and has him physically removed from the set.
In another teaser, Jack is seen defacing a Stewart promotional poster before being chased away. Both spots end with the hashtag #JackvsMartha to extend the feud into the social realm.
Credits
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Steve Yee
Creative Director / Art Director: Robert Casillas
Creative Director / Copywriter: Courtney Pulver
Associate Creative Director / Art Director: Sheldon Melvin
Associate Creative Director / Copywriter: Matt Kappler
Copywriter / Spanish Language: Juan Camilo Bernal
Art Director: Jennifer Yi
Copywriter: Chase Doutre
Social Creative Director: Sara Buschkamp
Social Art Director: Leslie Diez
Director of Broadcast Production: Paul Albanese
Agency Executive Producer: Karen Jean
Global Planning Director: Donesh Olyaie
Senior Social Strategist: Natalie Gomez
Senior Strategist: Janet Shih
Planner: Ethan Rechtschaffen
Group Account Director: Dominique Branham
Account Director: Richard Henderson
Assistant Account Executive: Mollie Norin
Executive Director Business and Legal Affairs: Rodney Pizarro
Business Affairs Manager: Travis Kohler
Senior Project Manager: Mark Diaz
Production Company: Caviar LA
Director: Neal Brennan
Director of Photography: Lyle Vincent
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Line Producer: Omar Bustos
Head of Production: Casey Wooden
Table Top Production Company: Lucky 21 (Food/Tabletop)
Tabletop Director: Tom Ryan
Executive Producer: John Gilliland
Line Producer (Tabletop): Chelsea Nollner Sevadjian
Post-Production: Whitehouse Post
Editor: Brian Gannon
Assistant Editor: Nick O'Neill
Producer: Jenn Mersis
EP: Joanna Manning
Editorial House: Spinach LA
Editor: Brian Gannon (courtesy of Whitehouse Post)
Assistant Editor: Nick O’Neill (courtesy of Whitehouse Post)
Executive Producer (Post): Jonathan Carpio
Executive Producer (Post): Joni Williamson (courtesy of Whitehouse Post)
Executive Producer (Post): Joanna Manning (courtesy of Whitehouse Post)
Color: Company 3
Colorist: Sean Coleman
Color Producer: Matt Moran
Visual Effects: Fell VFX
VFX Supervisor: Russell Fell
Flame Artist: Michael Do
Flame Artist: Brent Gilmartin
CG Artist: Oliver Macready
VFX Executive Producer: Rachel Koch
Mix Facility: Margarita Mix Santa Monica
Mixer: Nathan Dubin