Jack in the Box: #JackvsMartha by David&Goliath

Date: Jan 2018
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In its 60-second Super Bowl spot, ‘Showdown,’ created by agency of record David&Goliath, Jack in the Box spokes-founder, Jack Box, barges onto the set of Stewart’s show after hearing the culinary icon boldly state, “You’d never find a quality Banh Mi-inspired chicken sandwich like this at a fast-food restaurant.”

Jack, in full gloves-off mode, states that having a sandwich like hers is exactly what the restaurant is doing with its new Food Truck Series. The face-off grows into an all-out celebrity feud, with Jack demanding that Martha try his Asian Fried Chicken Sandwich and take back what she said. Stewart then plays a literal game of ‘got your nose’ with Jack and has him physically removed from the set.

In another teaser, Jack is seen defacing a Stewart promotional poster before being chased away. Both spots end with the hashtag #JackvsMartha to extend the feud into the social realm.


Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Steve Yee

Creative Director / Art Director: Robert Casillas

Creative Director / Copywriter: Courtney Pulver

Associate Creative Director / Art Director: Sheldon Melvin

Associate Creative Director / Copywriter: Matt Kappler

Copywriter / Spanish Language: Juan Camilo Bernal

Art Director: Jennifer Yi

Copywriter: Chase Doutre

Social Creative Director: Sara Buschkamp

Social Art Director: Leslie Diez

Director of Broadcast Production: Paul Albanese

Agency Executive Producer: Karen Jean

Global Planning Director: Donesh Olyaie

Senior Social Strategist: Natalie Gomez

Senior Strategist: Janet Shih

Planner: Ethan Rechtschaffen

Group Account Director: Dominique Branham

Account Director: Richard Henderson

Assistant Account Executive: Mollie Norin

Executive Director Business and Legal Affairs: Rodney Pizarro

Business Affairs Manager: Travis Kohler

Senior Project Manager: Mark Diaz

Production Company: Caviar LA

Director: Neal Brennan

Director of Photography: Lyle Vincent

Executive Producer: Jasper Thomlinson

Executive Producer: Michael Sagol

Line Producer: Omar Bustos

Head of Production: Casey Wooden

Table Top Production Company: Lucky 21 (Food/Tabletop)

Tabletop Director: Tom Ryan

Executive Producer: John Gilliland

Line Producer (Tabletop): Chelsea Nollner Sevadjian

Post-Production: Whitehouse Post

Editor: Brian Gannon

Assistant Editor: Nick O'Neill

Producer: Jenn Mersis

EP: Joanna Manning

Editorial House: Spinach LA

Editor: Brian Gannon (courtesy of Whitehouse Post)

Assistant Editor: Nick O’Neill (courtesy of Whitehouse Post)

Executive Producer (Post): Jonathan Carpio

Executive Producer (Post): Joni Williamson (courtesy of Whitehouse Post)

Executive Producer (Post): Joanna Manning (courtesy of Whitehouse Post)

Color: Company 3

Colorist: Sean Coleman

Color Producer: Matt Moran

Visual Effects: Fell VFX

VFX Supervisor: Russell Fell

Flame Artist: Michael Do

Flame Artist: Brent Gilmartin

CG Artist: Oliver Macready

VFX Executive Producer: Rachel Koch

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

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