Jack in the Box: Fuel House by David&Goliath

Date: May 2019
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Jack in the Box is maintaining its presence in the rapidly growing eSports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League eSports team.

To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created ‘Fuel House,’ a six-part animated web series. The series starts with a 90s sitcom-style fish-out-of-water theme, introducing the characters as they deal living in the same house with Jack.

Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, aimed to relate to fans. One episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that eSports fans want most is access to pro players, David&Goliath made the first four episodes center around a specific players from Dallas Fuel.

New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and Xbox.

Credits

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Steve Yee

CD / Art Director: Sheldon Melvin

CD / Copywriter: Matt Kappler

Art Director: Anna Andreen

Copywriter: Eddie Klein

Account Director: Richard Henderson

Account Supervisor: Petra Pinsani

Senior Strategist: Janet Shih

Senior Project Manager: Amy Chiang

Director of Broadcast Production: Paul Albanese

Agency Executive Producer: Kara Pierce

Agency Senior Producer: Jane Krull

Executive Creative Director: Terry Lee

Creative Director: Dane Macbeth

Executive Producer: Josh Libitsky

Head of Production: Liz Catullo

Director of Business Development: Anne Pendola

Producer: Addie Stevenson

Animation Director: Jake Portman

Designers: Roger LA

Animators: Roger LA

Storyboard Artists: Roger LA

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