Jack in the Box is maintaining its presence in the rapidly growing eSports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League eSports team.
To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created ‘Fuel House,’ a six-part animated web series. The series starts with a 90s sitcom-style fish-out-of-water theme, introducing the characters as they deal living in the same house with Jack.
Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, aimed to relate to fans. One episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that eSports fans want most is access to pro players, David&Goliath made the first four episodes center around a specific players from Dallas Fuel.
New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and Xbox.
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Steve Yee
CD / Art Director: Sheldon Melvin
CD / Copywriter: Matt Kappler
Art Director: Anna Andreen
Copywriter: Eddie Klein
Account Director: Richard Henderson
Account Supervisor: Petra Pinsani
Senior Strategist: Janet Shih
Senior Project Manager: Amy Chiang
Director of Broadcast Production: Paul Albanese
Agency Executive Producer: Kara Pierce
Agency Senior Producer: Jane Krull
Executive Creative Director: Terry Lee
Creative Director: Dane Macbeth
Executive Producer: Josh Libitsky
Head of Production: Liz Catullo
Director of Business Development: Anne Pendola
Producer: Addie Stevenson
Animation Director: Jake Portman
Designers: Roger LA
Animators: Roger LA
Storyboard Artists: Roger LA