Frito-Lay: Feeding Imagination by David&Goliath
- Location:
Imag!ne Snacks, a new brand from Frito-Lay, is fueling hungry imaginations by providing wholesome snacks to feed hungry - and picky - appetites.
This summer, Imag!ne is launching a digital and social campaign created by LA-based David&Goliath. The campaign, 'Feeding Imagination,' encourages parents to re-imagine snack time for kids, keeping their kids’ imaginations growing by feeding them delicious snacks with wholesome ingredients.
Imag!ne Snacks offers two product varieties – Yogurt Crisps and Cheese Stars – that are portable, made with real ingredients and are designed in fun shapes to turn snack time into imagination time.
The digital campaign features IMAG!NE crackers forming different shapes – such as a sun, sailboat and flower – along with simple, handcrafted pieces that encourage viewers to use their own imagination. Fun, playful movements on-screen begin by illustrating what kids’ imaginations see, and move on to the nutritional value parents see like being made with real cheese or being a good source of protein. With the tagline, “Feeding Imagination,” the brand illustrates what the world can look like with the right snacks and a little spark of creativity.
Credits
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Ben Purcell
Group Creative Director/Copywriter: Courtney Pulver
Group Creative Director/Art Director: Rob Casillas
Art Director: Tucker Stosic
Copywriter: Joe Benavente
Managing Director, Technology and Integrated Production: Peter Bassett
Agency Executive Producer: Noah Luger
President: Yumi Prentice
Group Account Director: Melissa Spano
Project Manager: Madeline Gali
Production Company: ROGER
Director: Dave Abel
Director of Photography: Josiah Taylor
Executive Producer: Josh Libitsky
Executive Creative Director: Terence Lee
Head of Production: Liz Catullo
Line Producer: Liz Catullo / Karla Sylvester
Paper Craft Artist: Belinda Rodriguez
Food Stylist: Chloe Bean
Stop Motion Animator: Quique Rivera
Grip/Gaffer: AJ Jorgensen
Post Production Company: ROGER
Executive Producer: Josh Libitsky
Executive Creative Director: Terence Lee
Creative Director: Dave Abel
Head of Production: Liz Catullo
Post Producer: Karla Sylvester
VFX Supervisor: Justin Wilcott
2D Animators: Geoff Ciccarelli, Sam Bachman
Color: Roger
Colorist: Josiah Taylor
Mix Facility: Wild Woods
Sound Designer/Mixer: Mike Varela