Date: Apr 2018
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April is National Child Abuse Prevention Month, and the Child Rescue Coalition has created a campaign with David&Goliath to educate parents about overexposing their kids on social media.

The pro bono campaign uses popular hashtags parents often use when posting innocent pictures of their children, but puts a twist on them by having kids pose with signs saying ‘Privacy Please’ over their faces.

The movement, launching today (April 3), comes from the ‘sharenting’ trend of parents sharing their kids’ pictures on Instagram using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders. Specifically, the 100-plus hashtags parents used in these situations serve as flags on social media leading predators to pictures of children.

The Child Rescue Coalition (CRC) is a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators.

As part of the campaign, David&Goliath also created a 60-second video that is narrated by a child and explains the initiative from their point of view. In addition, D&G created an educational hub on Instagram called @KidsForPrivacy where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online.

People are encouraged to join the @KidsForPrivacy movement by creating their own ‘Privacy Please’ signs and posting images online using hashtags in the takeover.


Agency: David&Goliath, LA

Founder & Chairman: David Angelo

President: Yumi Prentice

Chief Creative Officer: Bobby Pearce

Chief Strategic Officer: Wells Davis

Executive Creative Director: Gustavo Sarkis

Creative Directors: Fernando Reis, Marcelo Padoca

Associate Creative Directors: Kika Douglas, Samyr Aslan Souen

Copywriters: Julie Blakley, Monica Douglas, Marcelo Padoca

Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis

Director of Broadcast Production: Paul Albanese

Agency Producer: Natalia Celis

Executive Director of Business and Legal Affairs: Rodney Pizarro

Senior Business Affairs Manager: Natasha Royzina

Group Account Director: Michele Tebbe

Account Supervisor: Lauren Gluck

Senior Strategist: Chris Kwak

Senior Digital Strategist: Natalie Gomez

Strategy and Influencer Marketer: Noelle Suarez

Project Manager: Amanda Bercovitch

Editorial House: Spinach LA

Managing Director: Adam Bright

Executive Producer: Jonathan Carpio

Editor: Juan Pablo Digenio

Editor: Carlos Crooks

Producer: David Cooke

Music Company: Jamute

Composer: James Pinto

Mixer: Otavio Bertolo

Account Manager: Marcelo Romero