April is National Child Abuse Prevention Month, and the Child Rescue Coalition has created a campaign with David&Goliath to educate parents about overexposing their kids on social media.
The pro bono campaign uses popular hashtags parents often use when posting innocent pictures of their children, but puts a twist on them by having kids pose with signs saying ‘Privacy Please’ over their faces.
The movement, launching today (April 3), comes from the ‘sharenting’ trend of parents sharing their kids’ pictures on Instagram using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders. Specifically, the 100-plus hashtags parents used in these situations serve as flags on social media leading predators to pictures of children.
The Child Rescue Coalition (CRC) is a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators.
As part of the campaign, David&Goliath also created a 60-second video that is narrated by a child and explains the initiative from their point of view. In addition, D&G created an educational hub on Instagram called @KidsForPrivacy where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online.
People are encouraged to join the @KidsForPrivacy movement by creating their own ‘Privacy Please’ signs and posting images online using hashtags in the takeover.
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Chief Strategic Officer: Wells Davis
Executive Creative Director: Gustavo Sarkis
Creative Directors: Fernando Reis, Marcelo Padoca
Associate Creative Directors: Kika Douglas, Samyr Aslan Souen
Copywriters: Julie Blakley, Monica Douglas, Marcelo Padoca
Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis
Director of Broadcast Production: Paul Albanese
Agency Producer: Natalia Celis
Executive Director of Business and Legal Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Group Account Director: Michele Tebbe
Account Supervisor: Lauren Gluck
Senior Strategist: Chris Kwak
Senior Digital Strategist: Natalie Gomez
Strategy and Influencer Marketer: Noelle Suarez
Project Manager: Amanda Bercovitch
Editorial House: Spinach LA
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Editor: Juan Pablo Digenio
Editor: Carlos Crooks
Producer: David Cooke
Music Company: Jamute
Composer: James Pinto
Mixer: Otavio Bertolo
Account Manager: Marcelo Romero