California Lottery: Triple The Feeling by David&Goliath

Date: Aug 2018
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LA-based David&Goliath has created a new campaign, 'Triple The Feeling,' for California Lottery’s Triple Jackpot Scratchers. Based on the fact that each Triple Jackpot Scratchers ticket has three top jackpot prizes, instead of one like all other Scratchers tickets, 'Triple The Feeling' brings to life the idea of three times the winnings, excitement and anticipation across every touchpoint of the campaign.

Kicking off the integrated campaign is a 60-second film that encapsulates the feeling of playing for three top prizes versus one. To help bring the film to life D&G enlisted director Bruce St Clair, for his story-driven directorial style, along with director of photography Greig Fraser. The dance sequence was choreographed by Fatima Robinson, set to music from artist Allan Rayman.

A 30-second version of the film aired during the Oscars. Later this month, during March Madness, D&G will launch a social initiative called 'Triple The Madness,' which will play off all three themes associated with basketball. Additional elements of the campaign include OOH, digital, experiential and radio – which all bring to life the notion of 'Tripling The Feeling' in different, fun and surprising ways.


Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Creative Director: Greg Buri

Creative Director: Raul Garcia

Associate Creative Director (Copy): Chris DeNinno

Associate Creative Director (Art): Tushar Date

Associate Head of Strategy: Kristen Knape

Planner: Chris Kwak

Managing Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Senior Broadcast Producer: Juliet Diamond

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Associate Business Affairs Manager: Travis Kohler

Managing Director: Robin Osborne

Account Director: Janet Wang

Account Executive: Sarah Cohen

Account Coordinator: Alexis Niekamp

Project Manager: Mike Antonellis

Director of Digital Production: Peter Bassett

Senior Digital Producer: Noah Luger

Digital Producer: Kyle Stein

Senior Digital Art Director: Tim Hagan

Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld

Production Company: Serial Pictures

Directors: Bruce St. Clair

Director of Photography: Greig Fraser

Founding Partner/Executive Producer: Violaine Etienne

Executive Producer: Timory King

Head of Production: Jennifer Gee

Line Producer: Joshua Goldstein

Editorial House: Spinach

Editor: Patric Ryan (from Whitehouse)

Assistant Editor: Nicole Stewart

Producer: Patricia Gushikuma

Executive Producer: Jonathan Carpio

Telecine: Adam Scott

Colorist: The Mill

Visual Effects Studio: JAMM

VFX Supervisor/Lead Compositor: David Hernandez

Flame Artist: Brian Hajek

Executive Producer: Asher Edwards

Producer: Ashley Greyson

Production Coordinator: Justine Pregler

Music: Allan Rayman

Mix House: Margarita Mix

Sound Mixer/Engineer: Nathan Dubin

Digital Production Company: Los York

Creative Director: Shane Griffin

Executive Producer: Garrett Braren

Producer: Christian López

Animator: Drake Welsh