California Lottery: May the Best Dream Win by David&Goliath

Agency: David&Goliath
Date: Jun 2018
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A new campaign for the California Lottery spends its time on dreamers and the little – or big – things people would do if they won the SuperLottoPlus game.

Created by David&Goliath – in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group – the integrated campaign is based on the concept that California is a land of dreamers.

A 60-second cinematic spot, titled ‘May the Best Dream Win,’ depicts scenes of Californians realizing their dreams after winning with SuperLottoPlus, and it’s not the usual scenes of buying a yacht or rolling around in a pile of cash.

In one heartwarming scene, a woman is seen rescuing a dog from a kennel and driving to her ‘Tripod Ranch’ where the three-legged dog joins a pack of other tripod rescues. In another scene, a young man purchases a World War II-era motorcycle and sidecar and is seen taking his very impressed grandfather for a ride along the California coast. The spot shows that people who win use their money for things they’ve always wanted, and sometimes that can mean helping out their communities or bringing joy to others.

Individual 30-second spots will go into greater detail about each story and dreamer.

Credits

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

President: Yumi Prentice

Group Creative Director/Writer: Greg Buri

Writer: Mark Monteiro

Art Director: Kim Schoen

Creative Director: Chris DeNinno

Creative Director: Tushar Date

Associate Director of Strategy: Kristen Knape

Senior Planner: Chris Kwak

Managing Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Senior Broadcast Producer: Rob Sondik

Junior Broadcast Producer: Sana Bawania

Director of Business Affairs: Rodney Pizarro

Senior Business Affairs Manager: Natasha Royzina

Business Affairs Manager: Yenia Paez

Associate Business Affairs Manager: Marlon Pineda

Managing Director: Robin Osborne

Account Director: Janet Wang

Account Supervisor: Amy Laughlin

Account Executive: Sarah Cohen

Account Coordinator: Alexis Niekamp

Project Manager: Mike Antonellis

Director of Digital Production: Peter Bassett

Senior Interactive Producer: Noah Luger

Digital Designer: Meagan Steinkamp

Senior Developer: Benjamin Smith

Director of Print Services: Meredith Walsh

Print Production Manager: Jenny Wu

Senior Art Producer: Andrea Rosenfeld

Photographer: Jeff Luker

Production Company: Sanctuary

Director: Cole Webley

Director of Photography (TV): Patrick Scola

Executive Producer/Owner: Preston Lee

Head of Production: Alex Litt

Line Producer: Chris Cho

Editorial House: Spinach

Editor: Andy McGraw (Cartel)

Executive Producer: Jonathan Carpio

Telecine: MPC

Colorist: Mark Gethin

VFX Company: JAMM

VFX Supervisor/Lead Compositor: Brian Hajek

Flame Artist: Mark Holden

Flame Artist: Ally Burnett

Flame Artist: Michael Vaglienty

Nuke Artist: Kevin Jones

CG Supervisor: Andy Boyd

CG Artist: Nha Ca Chau

Producer: Adam Reeb

Production Coordinator: Justine Pregler

Executive Producer: Asher Edwards

Music: Einaudi “Experience”

Mix House: Lime Studios

Executive Producer: Susie Boyajan

Sound Mixer/Engineer: Mark Meyuhas

Assistant Mixer: Peter Lapinski

Media Agency: Horizon Media, Inc.

Digital Production Company: PFM Interactive

Sound Design: Barking Owl

Sound Designer: Morgan Johnson

Creative Director: Kelly Bayett

Producer: Ashley Benton