California Lottery: advert-body-1 by David&Goliath
- Location:
To promote its 'Power 5 Scratchers' that promise winnings of up to $555,555, the California Lottery has rolled out a one-minute TV spot that features a man named Will Harris who is obsessed with the number five. In the spot, Will is shown waking up at 5:55 in the morning, brushing each tooth five times, and leaving his apartment at 555 Fifth Street. As the spot progresses, it becomes clear why Will is infatuated with the number five - he played 'Power 5 Scratchers' and won $555,555.
Credits
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Bobby Pearce
Creative Director/Writer: James Cohen
Creative Director/Art Director: Philipp Dietz
Strategic Planning Director: Kristen Knape
Strategic Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Senior Broadcast Producer: Katie Lambrecht
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Dominique Branham
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Chief Digital Officer: Mike Geiger
Director of Digital Production: Peter Bassett
Senior Interactive Developer: Ardon Hall
Associate Developer: Mariano Echegoyen
Senior Interactive Art Director: Steven Lau
Associate Interactive Producer: Nat Wilkes
UX Lead: John Randall
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Park Pictures
Director: Christian & Patrick
Director of Photography: Andrij Parekh
Executive Producer: Justin Pollock
Line Producer: Valerie Romer
Sales Representative: Virginia Williams
Editorial House: Spinach
Editor: Katie Turinski (from Exile)
Assistant Editor: Zaldy Lopez
Producers: Jonathan Carpio, Hunter Conner
Telecine: MPC
Colorist: Mark Gethin
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Producer: Paula Jimenez
Music: Licensed, Michael Kamen
Mix House: Juice West
Sound Mixer/Engineer: Bob Gremore
