California Lottery: Forever Five by David&Goliath

Date: May 2016
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To promote its 'Power 5 Scratchers' that promise winnings of up to $555,555, the California Lottery has rolled out a one-minute TV spot that features a man named Will Harris who is obsessed with the number five. In the spot, Will is shown waking up at 5:55 in the morning, brushing each tooth five times, and leaving his apartment at 555 Fifth Street. As the spot progresses, it becomes clear why Will is infatuated with the number five - he played 'Power 5 Scratchers' and won $555,555.


Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Executive Creative Director: Bobby Pearce

Creative Director/Writer: James Cohen

Creative Director/Art Director: Philipp Dietz

Strategic Planning Director: Kristen Knape

Strategic Planner: Chris Kwak

Managing Director of Broadcast Production: Paul Albanese

Senior Broadcast Producer: Katie Lambrecht

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price

Associate Business Affairs Manager: Travis Kohler

Group Account Director: Stacia Parseghian

Account Director: Dominique Branham

Account Supervisor: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Account Coordinator: Alex Petosa

Project Manager: Mike Antonellis

Chief Digital Officer: Mike Geiger

Director of Digital Production: Peter Bassett

Senior Interactive Developer: Ardon Hall

Associate Developer: Mariano Echegoyen

Senior Interactive Art Director: Steven Lau

Associate Interactive Producer: Nat Wilkes

UX Lead: John Randall

Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld

Production Company: Park Pictures

Director: Christian & Patrick

Director of Photography: Andrij Parekh

Executive Producer: Justin Pollock

Line Producer: Valerie Romer

Sales Representative: Virginia Williams

Editorial House: Spinach

Editor: Katie Turinski (from Exile)

Assistant Editor: Zaldy Lopez

Producers: Jonathan Carpio, Hunter Conner

Telecine: MPC

Colorist: Mark Gethin

Online & VFX: Method Studios

Flame Artist: Emily Irvine

Executive Producer: Robert Owens

Producer: Paula Jimenez

Music: Licensed, Michael Kamen

Mix House: Juice West

Sound Mixer/Engineer: Bob Gremore

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