California Lottery: advert-top-1 by David&Goliath
- Location:
The California Lottery is using a luxurious dream sequence to promote its new California Black Premium Scratchers Series. Created by agency of record David&Goliath, the new work combines the dream of winning $5m and the product’s color: black.
The dream in the 75-second spot that kicks off the campaign, ‘Dreams Start in the Black’, is one where a woman is first transported to darkness, then scratches off the paint of a black wall to uncover a magical world filled with the items people dream of owning when they win the lottery – a dream yacht, a dream home and a dream car. We watch her dream journey unfold while the track, “Shortline,” plays by singer/songwriter, RY X.
To bring the surreal dream world to life, D&G worked with Oscar-winning cinematographer Claudio Miranda (Life of Pi), and director, Rich Lee.
Credits
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director: Greg Buri
Creative Director: Raul Garcia
Copywriter: Will Danilow
Art Director: Shaun Wright
Social Assets:
Sr. Copywriter: Nick Micale
Sr. Interactive Art Director: Matt Koulermos
Group Planning Director: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Juliet Diamond
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Erika Rosenwinkel
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Producer: Noah Luger
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Native Content
Director: Rich Lee
Director of Photography (TV): Claudio Miranda
Director of Photography (Digital Videos):
Managing Director/Executive Producers: Tomer DeVito and Ned Brown
Line Producer: Michael Angelos
Sales Representative: Kevin Batten
Head of Production: Sean Blair
Production Supervisor: Ben Oswald
Art Director: Brandon Mendez
Digital Production Company: Picnic
Editorial House: Spinach
Editor: Shane Reid (from Exile)
Assistant Editor: Cutler Gray
Producer: Jonathan Carpio
Telecine: Sean Coleman
Colorist: Company 3
Online & VFX: Jamm
Lead Flame Artist: Brian Hajek
CG Artist: Zachary DiMaria
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Music: Ry X
Mix House: Lime Studios
Sound Mixer/Engineer: Mark Meyuhas
