Coca-Cola: advert-body-3 by David SP

The iconic Coca-Cola polar bears have returned, and they’ve brought along a few penguins to celebrate 25 years as the beverage’s winter mascot.

Coca-Cola’s latest Christmas campaign, ‘Christmas Rules,’ by David São Paulo, reminds people that everyone has a special role at the Christmas table, even if it’s away from home. In the animated polar bear family, there’s always room for one more.

The bear family celebrates the season in style – the decorated tree, the supper arrangements, the welcoming of guests and the selfie around the table. The action finds a young polar bear building a snowman, subbing the carrot nose with a Coke cap, then cooks the carrot with a parent bear. Each scene has a little lesson for the holidays, from “everyone takes part”, “when you need it, ask for help” and “don’t let your traditions fade away”. The scenes also find the bears lighting their polar home, waving to vacationing bears on their tablets (apparently they have wifi), and inviting their penguin friends over for Christmas dinner. The spot uses a holiday version of Phillip Phillips’s song, Home.

The short film including a 3-D version of the tale, was produced by Vetor Zero.