Burger King rolls out a new print media campaign with the tag 'We warned you it was big.' In it the brand pokes fun at the exaggerated size of some of their own sandwiches such as Mega Stacker and Whopper, showing in video x-ray images of the faces of some real customers that had trouble taking such wide bite. The campaign is a David SP creation.
“Ouch... sprained my jaw at Burger King. great huh?”; “Think I’m only person to hurt my jaw eating a whopper #stillhungry LOL”; “5:30 am dislocated my jaw eating a Stacker”. These are some testimonials gathered in social media channels and that make up the campaign.
The three-piece campaign is featured in print, OOH, and social.
Agency: DAVID SP
Client: Burger King
Campaign: BK Injuries
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares, Maicon Silveira
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães
Agency Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Plannning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles
Estudio: Malagueta Studio
Executive Producer: Marcello Baltazar
Client Approval: Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin