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Burger King: We warned you it was big by David SP

Agency: David SP
Date: Apr 2019
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Burger King rolls out a new print media campaign with the tag 'We warned you it was big.' In it the brand pokes fun at the exaggerated size of some of their own sandwiches such as Mega Stacker and Whopper, showing in video x-ray images of the faces of some real customers that had trouble taking such wide bite. The campaign is a David SP creation.

“Ouch... sprained my jaw at Burger King. great huh?”; “Think I’m only person to hurt my jaw eating a whopper #stillhungry LOL”; “5:30 am dislocated my jaw eating a Stacker”. These are some testimonials gathered in social media channels and that make up the campaign.

The three-piece campaign is featured in print, OOH, and social.


Agency: DAVID SP

Client: Burger King

Campaign: BK Injuries

Product: Institucional

Managing Director: Sylvia Panico

Creative VP: Rafael Donato

Creative Director: Edgard Gianesi

Copywriter: Bernardo Tavares, Maicon Silveira

Art Director: Paulo Damasceno

Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães

Agency Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola

Plannning: Daniela Bombonato, Carolina Silva, Bruno Gomiero

Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles

Estudio: Malagueta Studio

Executive Producer: Marcello Baltazar

Client Approval: Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin