Earlier this week Burger King was trending on Twitter in Brazil. Why? Under the hashtag #BroomThru, the burger joint has launched an activation for Halloween will give a free Whopper for all clients that cross a BK’s Drive-Thru 'flying' on a broom like a witch.
It was developed by agency partner David São Paulo, and will run until 31 October. To get the free burger, clients will also need to wear face masks and respect social distancing guidelines at the Broom-Thru line.