The Overwatch Project War on Suicide by David Miami

Date: Nov 2019
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Every day, we lose 20 veterans and active military to suicide. We are losing more of our active military to suicide than to combat.

Whiskey Tango Foxtrot.

Stronger awareness is needed to speak to the war that veterans face when they return home from battle. In partnership with David Miami, Rocket Film and Unicorns & Unicorns, The Overwatch Project (a project of Forge), is debuting a campaign brought to life through video, website and OOH ads that will speak directly to veterans in their own language to ensure they know they're not alone in this new war they may be facing.

More than 300 veterans were involved in the development of the campaign, working with Forge to provide advice, guidance, and feedback as the campaign was conceived and designed. The OOH for the campaign will be targeted geographically around the nation’s largest military bases and uses the military phonetic alphabet and military acronyms used by veterans.

Credits

AGENCY: DAVID Miami

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

Group Creative Director: Fernando Pellizzaro, Jean Zamprogno

Sr. Art Director: Aaron Willard

Art Director: Sofia Rosell

Sr. Copywriter: Dan Flora

Jr. Copywriter: Jared Schermer

Art Director Intern: Sera Takata

Creative Resource Coordinator: Luisa Candido

Planning Director: Jon Carlaw

Sr. Planner: Stephanie Salvador

Planner: Anastasia Lara

Account Executive: Larissa Cocchiaro

Assistant Account Executive: Nneoma Chukwueke

Head of Global Production: Veronica Beach

Producer: Marina Rodrigues

CLIENT: FORGE

Executive Director, Founder: Casey Woods

Visual Producer: Candace Barbot

Lead Veteran Advisor: Gabe Nutter

PRODUCTION: Rocket Film

Director: Klaus Obermeyer

Managing Director: Sara Eolin

Stills Photographer: Barry J Holmes

Producer: Daniel Zimmer

DP: Bill Ahrens

1st AD: Mike Dignum

EDITORIAL: Happy United Picture Club

Editor: Jane Keller

CASTING: Mel & Liz Casting

COLOR: Company 3

Colorist: Siggy Ferstl

MUSIC: Beacon Street Studios

SOUND DESIGN: Sonic Union

MUSIC, SOUND DESIGN AND FINAL MIX: Tae Vare

PR AGENCY: Powell Communications

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