The Overwatch Project War on Suicide by David Miami
- Location:
Every day, we lose 20 veterans and active military to suicide. We are losing more of our active military to suicide than to combat.
Whiskey Tango Foxtrot.
Stronger awareness is needed to speak to the war that veterans face when they return home from battle. In partnership with David Miami, Rocket Film and Unicorns & Unicorns, The Overwatch Project (a project of Forge), is debuting a campaign brought to life through video, website and OOH ads that will speak directly to veterans in their own language to ensure they know they're not alone in this new war they may be facing.
More than 300 veterans were involved in the development of the campaign, working with Forge to provide advice, guidance, and feedback as the campaign was conceived and designed. The OOH for the campaign will be targeted geographically around the nation’s largest military bases and uses the military phonetic alphabet and military acronyms used by veterans.
Credits
AGENCY: DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Group Creative Director: Fernando Pellizzaro, Jean Zamprogno
Sr. Art Director: Aaron Willard
Art Director: Sofia Rosell
Sr. Copywriter: Dan Flora
Jr. Copywriter: Jared Schermer
Art Director Intern: Sera Takata
Creative Resource Coordinator: Luisa Candido
Planning Director: Jon Carlaw
Sr. Planner: Stephanie Salvador
Planner: Anastasia Lara
Account Executive: Larissa Cocchiaro
Assistant Account Executive: Nneoma Chukwueke
Head of Global Production: Veronica Beach
Producer: Marina Rodrigues
CLIENT: FORGE
Executive Director, Founder: Casey Woods
Visual Producer: Candace Barbot
Lead Veteran Advisor: Gabe Nutter
PRODUCTION: Rocket Film
Director: Klaus Obermeyer
Managing Director: Sara Eolin
Stills Photographer: Barry J Holmes
Producer: Daniel Zimmer
DP: Bill Ahrens
1st AD: Mike Dignum
EDITORIAL: Happy United Picture Club
Editor: Jane Keller
CASTING: Mel & Liz Casting
COLOR: Company 3
Colorist: Siggy Ferstl
MUSIC: Beacon Street Studios
SOUND DESIGN: Sonic Union
MUSIC, SOUND DESIGN AND FINAL MIX: Tae Vare
PR AGENCY: Powell Communications
