Devour: Frozen Food Porn by David Miami
- Location:
Devour, Kraft Heinz Springboard platform’s three-year-old disruptive frozen food brand, has released its ‘uncensored’ 60-second Super Bowl commercial, and it’s inspired by porn addiction.
To promote the brand’s “mouthwatering and craveable line of frozen meals,” according to a release, the new ad shows how Devour food is so good, it is actually frozen food porn.
The brand’s first-ever Super Bowl spot tells the story of a girlfriend who is struggling with her boyfriend’s insatiable addiction to frozen food porn. He can’t stop watching, eating, and at one point even smelling Devour at home, in the office, and even in his garage.
The spot uses all the stereotypes of porn addiction, from the man’s embarrassed quick closing of his laptop as he views a bowl of pasta to sticky hidden magazines and spent napkins under the bed, to a pretty blatant masturbation sight gag.
The girlfriend tries several tactics to entice him away from his habit, making him a romantic homemade meal and even watching amateur food porn videos, but her efforts go flaccid. Frozen food porn has already made him into a “three-minute man.”
The brand has an ambitious plan to build excitement around the campaign in the lead-up to the Super Bowl. It is launching 1-83-FOODPORN, the first food porn hotline with seductive descriptions of mouthwatering frozen meals. Hungry callers can imagine laying in a bed of tender noodles, cozying up with melty cheeses, or treating their taste buds to smoky sausage and hunks of Angus beef. The hotline will be live through the game.
Devour is also partnering with Barstool Sports to launch the Devour RV, a man cave on wheels for Barstool personalities to take on the road to Atlanta.
Credits
Agency: David the Agency
Spot: Frozen Food Porn - Addiction
Client: KraftHeinz - Devour
CCO: Ignacio Ferioli
CCO: Joaquin Cubria
Executive Creative Director: Ricardo Casal
Executive Creative Director: Juan Javier Peña Plaza
Associate Creative Director: Jean Zamprogno
Associate Creative Director: Fernando Pellizzaro
Melusi Mhlungu: Sr. Copywriter
Sofia Rosell: Jr. Art Director
Project Coordinator: Cristina Cornejo Ayala
Head of Global Production: Veronica Beach
Senior Producer: Carlos Torres
Producer: Renata Neumann
Producer: Marina Rodrigues
Sr. Business Affairs Manager: Barbara Karalis
Director of Strategy: Jon Carlaw
Senior Planner: Stephanie Salvador
Junior Planner: Gabriel Roldan
Managing Director, Global COO: Paulo Fogaça
Head of Account Management: Carmen Rodriguez
Account Director: Mariana D’Aprile
Sr. Account Executive: Carolina Foster
Asst. Account Executive: Nneoma Chukwueke
CLIENT: DEVOUR
Head of Springboard: David VanHimbergen
Springboard Marketing & Sales Lead: Katy Marshall
DEVOUR Brand Lead: Juliet Levine
Head of Category Marketing, Frozen: Caio Santos
Brand Manager, Frozen Meal Solutions: Audrey Burger
Senior Associate Brand Manager, Frozen Meal Solutions: Joshua Kwiatkowski:
Production: Landia
Director: Andy Fogwill
Director: Agustin Carbonere
Executive Producer: Juan Taylor
Producer: Laureana Ferrucci
DP: Julian Ledesma
Food Stylist: Joseph Celis
Head of Production: Ludmila Herms
Creative Assistant: Sofia Jamardo
1 st AD: Matias Boldt
Production Designers: Juan Cavia & Walter Cornas
Wardrobe Stylist: Ana Noseda
Editorial & Online: Cosmo Street Editorial
Editor: Lorenzo Bombicci
Executive Producer: Yvette Cobarrubias
Producer: Idalia Deshon
Assistant Editor: Andrew Corrales
Flame Artist: Tim Miller
Color: Apache
Colorist: Quinn Alvarez
Executive Producer: LaRue Anderson
Sound Mix: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Mixer: Amber Tisue
Mix Assistant: Aaron Cornacchio
Mix Producer: Kate Vadnais
Music: Beacon Street Studios
Composers: Andrew Feltenstein and John Nau
Executive Producer: Adrea Lavezzoli
