Burger King and DoorDash: BK Super Bowl by David Miami
- Location:
Burger King is back in the Super Bowl after 13 years away, and the brand plans to debut a 45-second commercial highlighting the Whopper. First, Burger King is partnering with DoorDash to release a teaser launching on YouTube that includes the iconic King character encouraging fans to get a Mystery Box available exclusively with DoorDash.
The teaser film features the silent King as he prepares a set with lights, a table and chairs and a microphone. It ends with the King adjusting the mic, ready to announce what is yet to come during the Super Bowl. It ends with the brand logo and the date of the Super Bowl, followed by directions on how to get a Mystery Box.
It says to head to DoorDash.com or download the DoorDash app, and enter promo code Mysterybox on all orders of $10 or more from participating Burger King restaurants. Then wait for your Mystery Box to arrive at the comfort of your home with instructions to follow – keep the contents of the Mystery Box until game day. DoorDash will also offer $0 delivery fees when people order Burger King through the day after the Super Bowl.
Credits
Agency: DAVID/Miami
Former CCO and Founder: Anselmo Ramos
Managing Director / Global COO: Paulo Fogaça
Executive Creative Director: Ricardo Casal
Executive Creative Director: Juan Javier Peña Plaza
Associate Creative Director: Jean Zamprogno
Associate Creative Director: Fernando Pellizzaro
Art Director: Andy Tamayo
Copywriter: Nellie Santee
Copywriter: Alexander Allen
Creative Coordinator: Cristina Cornejo Ayala
Head of Global Production: Veronica Beach
Senior Producer: Carlos Torres
Producer: Renata Neuman
Producer: Marina Rodrigues
Associate Producer: Brenda Osorno
Senior Business Affairs Manager: Barbara Karalis
Head of Account Management: Carmen Rodriguez
Account Director: Stefane Rosa
Account Supervisor: Rafael Giorgino
Account Supervisor: Monique Beauchamp
CLIENT: Burger King
MullenLowe
SVP, Creative Director: Enrique Camacho
SVP Creative Lead, Social & Digital: Dustin Johnson
Associate Creative Director: Cody Dummer
Strategy Director: Mike Cassell
Senior Strategist: Jimmy George
Social Content Writer: Arielle Mulgrew
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Account Executive: Leila Chee
Jr. Copywriter: Vanessa de Beaumont
MEDIA: HORIZON
SVP, Managing Director: Jeff Francisco
VP, Managing Director: Tom Closs
Assoc Brand Group Director: Stephanie DeFlora
Supervisor: Zoe Johnson
Linear Activation: Adam Schwartz, Theodore Montalvo
Digital Activation: Drew Harris, Courtney Fischer
The Pitch Agency (Mystery Box)
Director of Studio Operations, Linda Ehrke
Brand Director, Trey Comstock
DESIGN: PCDO (Mystery Box)
Founder - Art Director: Guillermo Paulson
Art Director: Carlos Luis Trujillo
Designer: Melissa Moreira
PR: ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
Adrianna Lauricella
Dara Schopp
Production:
Editorial: COSMOSTREET
Editor: Lorenzo Bombicci
Executive Producer/Managing Director : Yvette Cobarrubias
Producer: Idalia Deshon
Assistant Editor: Andrew Corrales
Online: COSMO IN-HOUSE
Flame Artist : Tim Miller
Mix: BEACON
Mixer: Amber Tisue
Sr. Mix Producer: Kate Vadnais
King Teasers:
Production: Division Seven
Co Founder/President: Patrick Milling-Smith
Executive Producer: David Richards
Executive Producer: Kamila Prokop
Director: Kris Belman
1st Assistant Director: Andrew Colon
Producer: Geoff Clough
Production Supervisor: Michelle Arnold
Director of Photography: Robert Chappell
1st Assistant Camera: Steve Mattson
Gaffer: Simon Cho
Key Grip: Brian Beverly
Production Designer: Ron Beach
Asst. Art Director: Allesandra Cadman
Costume Technician: Amy Joy Whetsel
Sound Mixer: Tony Bollas
Editorial: COSMOSTREET
Editor: Lorenzo Bombicci
Executive Producer/Managing Director : Yvette Cobarrubias
Producer: Idalia Deshon
Assistant Editor: Andrew Corrales
Online: HUNKY-DORY
Flame Artist: Alex Brodie
Executive Producer:Diana Young
Online: COSMO IN-HOUSE
Flame Artist : Tim Miller
Flame Artist : Amir Quereshi
Mix: BEACON
Mixer: Amber Tisue
Sr. Mix Producer: Kate Vadnais
