Budweiser: Drink Wiser Masked Mugs by David Miami
- Location:
Halloween’s all about showing off your costume. But not like this. To remind people to 'Drink Wiser' and hydrate between Buds this holiday, Budweiser is showing the world what can happen when you don’t drink responsibly during one of the biggest drinking occasions of the year.
Budweiser worked with real people who have been arrested for irresponsible drinking behavior on Halloween, reimagining their costumed mugshots as creative reminders across social media for others to act responsibly this holiday. On Halloween night, people can follow @BudweiserUSA on Twitter and turn on tweet notifications for real-time reminders to 'Drink Wiser', by hydrating between Buds.
First launched in 2018, Drink Wiser is Budweiser’s signature responsible drinking platform that rallies all beer drinkers around a simple call-to-action: hydrate between Buds. Now, Budweiser is bringing its Drink Wiser message to all those celebrating Halloween, a traditionally high drinking occasion.
Budweiser will debut the Drink Wiser campaign through social media and digital OOH in three cities: New York City, Philadelphia and Chicago. In participating locations, those who purchase Budweiser until November 1 on Drizly will be gifted a $5 Lyft gift card for a safe ride home.
Anheuser-Busch has a long history of encouraging people to enjoy beer responsibly. The brewer’s first responsible drinking message, 'Budweiser Means Moderation,' dates back more than 100 years, and its first major responsible drinking campaign, 'Know When to Say When,' launched more than 35 years ago.
Credits
AGENCY: DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Group ECD: Tony Kalathara
Group Creative Director: Danny Alvarez, Jason Wolske
Group Creative Director: Fernando Pellizzaro, Jean Zamprogno
Associate Creative Director: Curtis Caja
Sr. Art Director: Aaron Willard
Sr. Copywriter: Dan Flora, Jaime Villalva
Jr. Copywriter: Jared Schermer
Creative Resource Coordinator: Luisa Candido
Planning Director: Jon Carlaw
Associate Planning Director: Matias Candia
Planner: Anastasia Lara
Group Account Director: Gabriella Fabbro
Account Supervisor: Carolina Foster
Head of Global Production: Veronica Beach
Senior Producer: Renata Neumann
Producer: Ally Churchwell, Marina Rodrigues
Associate Producer: Brenda Osorno
Production Coordinator: Tomas Diego
Freelance Researcher: Giovanna Righini
Sr. Business Affairs Manager: Barbara Karalis
CLIENT: AB InBev – Budweiser US
US Chief Marketing Officer: Marcel Marcondes
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Senior Media Manager: Scott Decker
Director, Communications: Eddie Moye
STILL PRODUCTION: Candela
Photographer & Retoucher: Mauricio Candela
Producer: Michelle Jayme
Production Coordinator: Grecia Quintero
Production Designer: Jorge Zelada
HMU/Styling: Angela Fisher/Katerina Forkin
PRINT MECHANICALS:
Mechanicals: Andrew Dixon
STREET ACTIVATION: Merge Studios
Founder: Julien Diaz
Head of Production: Ari Gonzalez
Photographer: Daniel Zuliani
PR AGENCY: 3pm Agency
Network: McCann World Group (MWG)
Holding Company: IPG
MEDIA AGENCY: Dentsu
Network: Dentsu Aegis Network
SOCIAL MEDIA AGENCY: Social Code
Holding Company: The Graham Holdings Company
