Burger King: The Menu Court by David Madrid
- Location:
Burger King loves to go off-kilter with its ad campaigns. This time, it is reaching customers through NBA 2K21, the popular basketball videogame.
Using the court editing tools available in the game, David Madrid has created 'The Menu Court' - a court customized to be like a Burger King menu board, with Burger King's most popular products all over the floor.
To get involved, burger fans need to download MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order.
Credits
Agency: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Creative Director: Fred Bosch
Copywriter: Jaime Ludeña
Art Director: Francesc Enrich
Group Account Director: Lucila Mengide, Stefane Rosa
Account Supervisor: Adriana Gonzalez
Strategic Mananger: Patricia Urgoiti
Producer: Sebastian Arce
Head of Social: Alex Sánchez
Global PR Director: Sandra Azedo
Production Company: DeSeif
Global Chief Marketing Officer: Fernando Machado
Global Brand Marketing: Diego Suarez
CMO RBI Iberia: Bianca Shen
Marketing Director: Beatriz Faustino
Head of Brand Marketing: Yvette Altet
Head of Digital Media & PR: Borja Moya
Brand and Communication Manager: María Lafuente
