Burger King: Meat? by David Madrid

Burger King’s latest campaign with David Madrid is confusing meat lovers as it continues to reinforce its commitment to offering plant-based alternatives.

‘Meat?’ plays on the visual similarities between animal-based products and meat-free options with a striking, very close up series of print and out-of-home (OOH) ads with the tagline: “Sorry for the confusion, meat lovers”

On closer inspection of the ad imagery, meat lovers may be surprised to realize they are actually looking at red pepper, beetroot and radicchio.