Burger King: Whopper Neutrality by David
- Location:
The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the BURGER KING® brand is releasing an eye-opening video called WHOPPER® Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality.
“That is why we created this experiment, to call attention to the potential effects of net neutrality.”
The recent repeal of Net Neutrality means that internet providers can throttle bandwidth, offer paid fast lanes, block and prioritize content as they wish1. The BURGER KING® brand reenacted what this repeal could mean at the counter with people buying WHOPPER® Sandwiches.
During the WHOPPER® Neutrality experiment, BURGER KING® restaurant guests that ordered their WHOPPER® Sandwiches at the regular price had to wait a very long time to receive their orders. Other customers received their orders swiftly, because they paid increased fees for faster service. This caused infuriation. When the ultra-aggravated customers learned they were part of this WHOPPER® Neutrality experiment, everything clicked.
Credits
Client: Burger King
Agency: David
Spot: Whopper Neutrality
CCO & Founder: Anselmo Ramos
Managing Director, Head of Account Services: Paulo Fogaça
Creative Director: Tony Kalathara
ACD: Ricardo Casal
ACD: Juan Javier Peña Plaza
AD: Jean Zamparogno
CW: Fernando Pellizzaro
Head of Global Production: Veronica Beach
Producer: Carlos Torres Sr.
Business Affairs Manager: Barbara Karalis
Director of Strategy: Jon Carlaw
Senior Planner: Matias Candia
Senior Account Director: Carmen Rodriguez
Account Supervisor: Diandra Garcia
Account Supervisor: Jenny Gobel
Production Company: Here Be Dragons
Director: Kris Belman
Executive Producer: David Richards
Head of Production: Mamta Trivedi
Producer: Peter Slowey
Editing: Cosmo Street
Editorial Executive Producer: Yvette Cobarrubias-Sears
Editor: Hugo Jordan
Post Producer: Idalia Deshon
Final Audio: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Mix and Sound Design
Producer: Kate Vadnais
Mixer: Amber Tisue
Online: Cosmo Street
Editorial Executive Producer: Yvette Cobarrubias-Sears
Flame Artist: Shinya Sato
Color: The Mill
Executive Producer: Thatcher Peterson
Producer: Diane Valera
Colorist: Matt Osborne
Graphics Animation: Lava Studio
Executive Producer: Jennifer Eirea
Creative Director: David Woodward
Designer/Animator: Carlos Velasquez
