Burger King: Whopper Neutrality by David

Agency: David
Date: Jan 2018
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The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the BURGER KING® brand is releasing an eye-opening video called WHOPPER® Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality.

“That is why we created this experiment, to call attention to the potential effects of net neutrality.”

The recent repeal of Net Neutrality means that internet providers can throttle bandwidth, offer paid fast lanes, block and prioritize content as they wish1. The BURGER KING® brand reenacted what this repeal could mean at the counter with people buying WHOPPER® Sandwiches.

During the WHOPPER® Neutrality experiment, BURGER KING® restaurant guests that ordered their WHOPPER® Sandwiches at the regular price had to wait a very long time to receive their orders. Other customers received their orders swiftly, because they paid increased fees for faster service. This caused infuriation. When the ultra-aggravated customers learned they were part of this WHOPPER® Neutrality experiment, everything clicked.

Credits

Client: Burger King

Agency: David

Spot: Whopper Neutrality

CCO & Founder: Anselmo Ramos

Managing Director, Head of Account Services: Paulo Fogaça

Creative Director: Tony Kalathara

ACD: Ricardo Casal

ACD: Juan Javier Peña Plaza

AD: Jean Zamparogno

CW: Fernando Pellizzaro

Head of Global Production: Veronica Beach

Producer: Carlos Torres Sr.

Business Affairs Manager: Barbara Karalis

Director of Strategy: Jon Carlaw

Senior Planner: Matias Candia

Senior Account Director: Carmen Rodriguez

Account Supervisor: Diandra Garcia

Account Supervisor: Jenny Gobel

Production Company: Here Be Dragons

Director: Kris Belman

Executive Producer: David Richards

Head of Production: Mamta Trivedi

Producer: Peter Slowey

Editing: Cosmo Street

Editorial Executive Producer: Yvette Cobarrubias-­Sears

Editor: Hugo Jordan

Post Producer: Idalia Deshon

Final Audio: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

Mix and Sound Design

Producer: Kate Vadnais

Mixer: Amber Tisue

Online: Cosmo Street

Editorial Executive Producer: Yvette Cobarrubias-­Sears

Flame Artist: Shinya Sato

Color: The Mill

Executive Producer: Thatcher Peterson

Producer: Diane Valera

Colorist: Matt Osborne

Graphics Animation: Lava Studio

Executive Producer: Jennifer Eirea

Creative Director: David Woodward

Designer/Animator: Carlos Velasquez

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