The Drum Awards Festival - Extended Deadline

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Agency: David
Date: Apr 2020
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A child’s birthday that falls in the middle of a lockdown is not really what you would call a happy birthday. Celebrating without friends and extended family is hard, so with 'Unhappy Birthday', Burger King France is showing parents support by offering to throw 500 parties to kids who celebrate their birthdays during quarantine, giving them the party they deserve once the lockdown is over.

To participate, parents just have to share a photo of their child's birthday cake and tag Burger King. The campaign started running on 24 April on Burger King France's social channels.