Burger King: advert-body-1 by David

Burger King is best known for its flame grilled burgers, and flame grilling is what gives the Whopper sandwich its iconic taste, and it's what the chain is using against its rival to give them a jab.

Burger King created a series of print ads that showcase some unexpected flame-grill owners – McDonald's executives. The print ads show images of former houses and backyards from executives at McDonald’s each with a grill, showing their preference for flame grilling. Above each grill is the phrase, "Flame grilling is hard to resist."

The ads will be running in newspapers nationwide.