Burger King: Lockdown Whopper by David

Agency: David
Date: Jun 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

Burger King has launched a “Lockdown Whopper”campaign in Brazil, created in order to encourage people to stay at home as much as they can.

Starting on 4 June, consumers who spend more time at home will be identified by the brand and rewarded for such initiative. The prizes increase in the same proportion as people are committed with the social distancing – they start with snacks and go up to vouchers for free combos.

The project developed by DAVID São Paulo and DAVID Miami required a lot of development to actually turn BK´s App into a social distancing device by using geo-location tools. Users that accept the brand’s initiative will be monitored, and at the end of the campaign they will have the chance to be rewarded.

Credits

Global CCO & Partner: Pancho Cassis

MD, Global COO: Sylvia Panico

Creative VP: Rafael Donato

Head of Innovation & Technology: Toni Ferreira

Group Creative Director: Edgard Gianesi, Fernando Pellizzaro, Jean Zamprogno, Fred Bosch, Álvaro Palma

ACD: Rogerio Chaves, Fabricio Pretto

Creatives: Toni Ferreira, Miguel Gómez, Fabio Natan, Bernardo Tavares, Mariana Valderrama

Assistant Art Director: Leonardo Fernandez

Head of Account: Carolina Vieira

Group Account Director: Rafael Giorgino, Stefane Rosa

Account: Juliana Chediac

Production: Fabiano Beraldo, Fernanda Peixoto

Motion: Leonardo Nichida

Innovation & technology: Gustavo Nanes

Social Media: Lucas Patricio

Planning: Daniela Bombonato, Carolina Silva, Tábata Pimentel

Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina, Renata Oliveira

Production Company: Great Studio

Director: Maurício Castro

Team Great Studio: Maurício Castro, Tiago Aramayo, Felipe Euller, Lara Assumpção

Sound Production: Mugshot

Team Mugshot: Gilvana Viana, Guto Figueiredo, Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio Herszkowicz, Henrique Oliveira e Leandro Rodrigo

Locutor: Zema

Production Company (APP): e-Deploy

Illustration: Estúdio Le Monster

Team e-Deploy: Osmar Balthazar Gomes, Daniel Nagaishi Rodrigues, Eduardo Silva, Kendy Nagao, Aldemir Sales, Helder Fernandes, Danilo Panta, Lucas Selani, Marcos Santos

Planters: Peanut Jr

Added 11 August 2020
Overall Rating
0/5Vote
Overall Rating
0/5Vote
Overall Rating
3/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.