Brazilian voters are going to the polls on Sunday (Oct. 7) in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), Burger King has launched an irreverent, disruptive campaign: the Blank Whopper.
When people chose 'Blank' on a voting machine, they were given a sandwich with just onions and mayo, or just pickles, or with no bread at all? This was a Whopper chosen by someone else. To stress the effects of the decision to vote Blank, the packaging spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.”
Said Rafael Donato, creative vice president for David SP: “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way – and an informed voting decision is the first step in that direction."
Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign.
Agency: DAVID SP
Campaign: Blank Whopper
Client: Burger King Brazil
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Maicon Silveira, Mayara Ribeiro e Lucas Vigliar
Art Director: Paulo Damasceno e Thiago Ferreira
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães, Martina Adati
Producer DAVID: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Head of Inovation and Technology: Toni Ferreira
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Carina Marçal
Social media: Lucas Patrício
Produtora: Delicatessen Filmes
Director: Décio Matos Jr.
Photography: Vitor Amati
Editor: Leon Mosditchian - The End
Sound Production: Jamute
Client Approval: Ariel Grunkraut, Thais Nicolau, Natalie Bursztyn, Raffaella Martellini, Marcelo Pascoa