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Novartis : Treat Me Kindly by David Buenos Aires

Client: Novartis
Date: Feb 2018
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Pharmaceutical company Novartis carried out a global survey in more than 12 countries to have better understanding on the feeling of patients with advanced Breast Cancer. A disease that it is estimated to affect 250.000 women and it represents 15% of the diagnosed cases of breast cancer. The results show how the disease affects their finance, their worklife and most importantly the way in which they relate to all their sources of support.

Touched by how very simple actions can make their day in a cruel daily battle against cancer, David Buenos Aires came out with a film starring real patients. Through a role playing act shot at the National Theatre they make society aware of their "other needs". Directed by Nico Pérez Veiga and Julieta Cabrera (PRIMO) the film portrays patients attending the breast cancer network of NGOs (MACMA, ACIAPO and SOSTÉN) with whom Novartis collaborates.

Credits

Client: Novartis, MACMA, ACIAPO, SOSTÉN

Agency: David Buenos Aires

VPs, ECDs: Joaquín

Cubría / Ignacio Ferioli

Creative Directors: Nicolás Vara / Ignacio Flotta

Copywriter: Juan Pablo Tyrer

Art Director Johann Hotz

Managing Director: Emanuel Abeijón

Account Executive: Florencia Scrimaglia.

Producer: Juan Manuel Cuervo

Production Company:

PRIMO

Directors: Nico Pérez Veiga / Julieta Cabrera

Executive Producer: Caro Cordini

Producer: Germán Lentini

Photography Director: Pablo Iacovone

Editor: Alejo Hoijman

Post Production Company: PrimoPost

Sound Mix: PapaPost

Color Correction: Pentimento

Jorge Russo

Post Production Coordinators: Seba Lopez / Majo Villalba

Music: Papamusic