Pharmaceutical company Novartis carried out a global survey in more than 12 countries to have better understanding on the feeling of patients with advanced Breast Cancer. A disease that it is estimated to affect 250.000 women and it represents 15% of the diagnosed cases of breast cancer. The results show how the disease affects their finance, their worklife and most importantly the way in which they relate to all their sources of support.
Touched by how very simple actions can make their day in a cruel daily battle against cancer, David Buenos Aires came out with a film starring real patients. Through a role playing act shot at the National Theatre they make society aware of their "other needs". Directed by Nico Pérez Veiga and Julieta Cabrera (PRIMO) the film portrays patients attending the breast cancer network of NGOs (MACMA, ACIAPO and SOSTÉN) with whom Novartis collaborates.
Client: Novartis, MACMA, ACIAPO, SOSTÉN
Agency: David Buenos Aires
VPs, ECDs: Joaquín
Cubría / Ignacio Ferioli
Creative Directors: Nicolás Vara / Ignacio Flotta
Copywriter: Juan Pablo Tyrer
Art Director Johann Hotz
Managing Director: Emanuel Abeijón
Account Executive: Florencia Scrimaglia.
Producer: Juan Manuel Cuervo
Directors: Nico Pérez Veiga / Julieta Cabrera
Executive Producer: Caro Cordini
Producer: Germán Lentini
Photography Director: Pablo Iacovone
Editor: Alejo Hoijman
Post Production Company: PrimoPost
Sound Mix: PapaPost
Color Correction: Pentimento
Post Production Coordinators: Seba Lopez / Majo Villalba