Date: Oct 2018
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In Argentina, redheads are considered ‘mufa,’ or bad luck. Considering there are not many of them in the South American country, roughly less than 2%, they are not very welcomed by the general population. But Burger King is trying to change that.

To put an end to the absurdly unjustified burden that redheads bear, Burger King, with the help of David Buenos Aires, launched a campaign offering all redheads who order Whopper Combo gets a free one for them to share with whomever they choose.

A video highlights both the absurd superstition, with various gingers talking about the grief they have received, even going so far as to call out the people who they see touching their various body parts when they pass, and stating the fire-themed names they’re often called. The spot then goes on to show solidarity between the chain and the redheads. The scene goes from locks of red hair flying in the air to a similar shot of flames lapping at a grill, and the call by Burger King of its “Flame Squad” with the solidarity phrase of, “our flame grills are on your side.”


Client: Burger King Argentina

Title: Readheads

Agency: DAVID Buenos Aires

VPs & CCOs: Joaquin Cubria, Ignacio Ferioli

Creative Directors: Nicolás Defferrari, Juan Francisco Gutiérrez

Head of Production: Florencia Albizzati

Managing Director: Emanuel Abeijón

Account Director: Lucila Mengide

Account Supervisor: Belén Rodríguez

Account Executive: Federico Morano

Responsible for the client: Lucina Cabrejas, Federico Bonino, Francisco Iturralde, Martín González

Production Company: LANDIA

Executive Producer: Adrian D´Amario

Producer: Ivan Grichener

Director: Milton Kremer

Assistant Director: Marilú Varsky

Director of Photography: Diego Robaldo

Art Director: Magdalena Arrieta

Fitting: Julieta Lopez Acosta

Post-Production Director: Julián Lopez Coppola

Edition: Alejo Santos

Post-Production: Bitt Animation

Sound Studio: Portaestudio


Digital Agency: newcycle