Burger King is moving away from toys and trinkets to focus on altogether more productive bundled freebies by handing out 3D printed prosthetic limbs to those in need.
Brainchild of the creatives at David, the All Hands on Flavor campaign slots into a wider bid to champion social issues as a means to elevate the burger brand, which offered its Stacker 'Atomic' five burger combo bun for sale at half price on 5 July – with 50% of sales (up to a maximum value of $200k) donated to prosthetic limb manufacturer Atomic Lab.
This largesse enabled designers to produce an additional 1,000 hands and arms, two times the number donated over the preceding three years.
Joaquin Cubria Cgd – VP
Ignacio Ferioli Cgd – VP
Nicolas Zarlenga – CD
Federico Plaza Montero – CD
Brenda Morrison Fell – Head Of Production
Pefy Carr Rollitt – Producer
Ana Svarzchtein – post Production Cordination
Lucila Mengide – Account Director
Belen Rodriguez – Account Supervisor
Johann Hotz – Art Director
Juan Pablo Tyrer – Copywriter
Production Company: Argentina Cine
Lara Arellano – Director
Nano Tidone - General Producer
Laura Passalacqua- Executive Producer
German Escande – Producer
Susana Leunda/ Joaquin Pellarolo - Editor
Post Production : Daocho
Colour Correction: Pentimento
Sound: Elefante Resonante
Music: Perra Santa
Announcer: Gonzalo Heras.
Responsible For The Client: