Aflac: Buff Duck by Dagger

Agency: Dagger
Client: Aflac
Date: Nov 2019
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Aflac dives head-first into the humorous insurance segment with 'Buff Duck.' The 30-second video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers.

In 'Buff Duck,' an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down.

Credits

CCO/Director - Al Patton

Director of Photography - Chris Cella

CD/Art Director- Melissa Withorn

ACD/Copy - Jameson LaMarca

First AD - Adrian Schwarz

First AC - Mitchell Hardage

Producer - Todd Johnson

VFX Supervisor - Daniel Barnes

Hair/Makeup - Ashleigh Sellers

Sound Engineer - Zach Cowen

Agency Business Lead - Josh Ball

Aflac Social Media Lead - Tod Meisner

Aflac Director of Brand Strategy, Advertising - Valencia Mitchell

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