Aflac dives head-first into the humorous insurance segment with 'Buff Duck.' The 30-second video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers.
In 'Buff Duck,' an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down.
CCO/Director - Al Patton
Director of Photography - Chris Cella
CD/Art Director- Melissa Withorn
ACD/Copy - Jameson LaMarca
First AD - Adrian Schwarz
First AC - Mitchell Hardage
Producer - Todd Johnson
VFX Supervisor - Daniel Barnes
Hair/Makeup - Ashleigh Sellers
Sound Engineer - Zach Cowen
Agency Business Lead - Josh Ball
Aflac Social Media Lead - Tod Meisner
Aflac Director of Brand Strategy, Advertising - Valencia Mitchell