The Drum Awards for Marketing - Extended Deadline

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Client: Dad Grass
Date: Feb 2021
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Dad Grass is an LA-based startup that makes CBD joints - designed to be disguised under a number of inconspicuous guises, like a pack of 'Chanukah Candles', a block of Beurre De Sqirle (butter) or a tin of sardines. The idea is inspired by the household items parents would hide their weed in, serving as a cheeky, nostalgic nod to smoking and hiding habits of the past.

This Valentine's, Dad Grass rolling out the special edition for loved up CBD lovers, hidden in a box of candy hearts.