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Russell Stover: Make Happy by Cutwater

Agency: Cutwater
Date: Apr 2020
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Iconic American chocolatier, Russell Stover, has announced a new iteration of its ‘Make Happy’ campaign from 2019, developed with creative and media agency of record, Cutwater.

In unprecedented times like these, little acts of generosity are more meaningful than ever. For many of us, lives have moved “in-home” as we practice social distancing, and people are connecting with friends, family and colleagues in new and different ways – for the most part, virtually.

In its new campaign, Russell Stover is enabling the community to send virtual hugs to loved ones, as a way to cope and build human connections through little moments of joy and love. The spot highlights the little acts of generosity that make life sweeter, and the feelings of happiness that come with gifting Russell Stover chocolates, even virtually for now