Born out of a need to help its local small businesses and unite the strong advertising community in Cincinnati (the CPG capital of the world), Curiosity created a Cincinnati social media movement called #savecincysmall.
Every day the agency will promote small businesses in town doing great work and struggling to stay alive, starting with Pleasantry, a small restaurant in downtown Cincinnati distributing meals to healthcare workers.
Curiosity will donate to the business of the day, tag them on its Instagram stories, share it out on Facebook and LinkedIn, and challenge another agency or marketing organization in town to join ing by making a donation or purchase as well.
The hope is that the challenge spreads and continues during this time, and other agencies and creative leaders in town will jump on board. And maybe even into other cities.