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#cureyourfear by MyDoc

Date: Feb 2020
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Singapore-based digital healthcare specialist MyDoc has launched an initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms in the midst of the coronavirus (Covid-19) outbreak.

The campaign, called #cureyourfear, is created by the team of local creatives like Tay Guan Hin of TGH Collective, Eugene Cheong (formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick).

It advises patients who visit MyDoc’s Covid-19 telemedical clinic that they will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties.

If a patient meets the Singapore Ministry of Health (MOH) Covid-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.

“The local creative community is stepping up to assist MyDoc and Singaporeans in this time of need,” said Tay Guan Hin, chief creative officer of TGH Collective.

“By making medical consultations easily accessible, we hope everyone can stay calm and combat this deadly virus together.”

Credits

Tay Guan Hin of TGH Collective, Eugene Cheong (Formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick) plus many others.

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