The Drum Awards for Marketing - Extended Deadline

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Agency: CULT
Client: ghd
Date: Oct 2019
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The Christmas campaign for The Royal Dynasty Collection, the new premium hair tool range by GHD, created and produced by Cult, goes global this week.

Working in collaboration with acclaimed director and photographer Charlotte Rutherford, who has worked with Paris Hilton, Rihanna and Zara Larsson, and top stylist, Editor-in-Chief of style publication Wonderland Magazine and Fashion Week frow-favourite, Toni Blaze, Cult has created a showstopping campaign shaped by fashion’s leading global talents.

The GHD Christmas campaign, the biggest in their history, combines video, outdoor, in-store, in-salon, press and influencer drives with additional bespoke content across digital and social media and stars some of London’s hottest models including Hannah Cooper. Cult, one of the world’s fastest-growing independent creative agencies, has a long heritage of creating outstanding advertising for beauty and fashion brands.