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ghd: Wish Upon A Star by CULT

Agency: CULT
Client: ghd
Date: Nov 2020
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GHD has released its Christmas ad for the limited edition Wish Upon A Star Collection.

The ad was created and produced by creative agency Cult in London, and will run across satellite and terrestrial channels through November and December. The short film, directed by Remi Paringaux, portrays three Queens following a guiding star, each carrying the ultimate Christmas gift from the ghd in order to bring good hair days to women with ghd award-winning stylers and hairdryers.


Creative agency: Cult

Creative Direction: Cat Turner, Cult

Copywriter: Freddie Smithson, Cult

Art director: Lewys Williams, Cult

Production partner: Irresistible Films

Lead Producer: Alice Dunoyer, Cult

Director: Remi Paringaux, Irresistible Films

Editor: Alexander Hatjoullis, Cult

Post-production: Wai Ying Hou & Claudia Bridge-Parkin, Cult

Post Producer: Coco Kimelman, Cult

Soundtrack composer: N∧V∧Z

Audio post-production: Alexander Hatjoullis, Cult

Exposure: TV, press, digital and in-salon