Crown Royal: Sundays at the Triple Nickel
Crown Royal is shining a light on Marjorie Eliot, a Harlem, NY legend who has been hosting jazz concerts in her living room every Sunday as a tribute to her late son Phillip and his shared love for music.
A 12-minute documentary film, Sundays at the Triple Nickel, made with Stept Studios and directed by Jess Colquhoun, is part of Crown Royal’s push to inspire generosity, and the film is a beautiful example of that. It shows how Eliot, after the tragic loss of her son in 1992, arranged a memorial concert, which turned into a weekly apartment concert every Sunday, without fail, for over 25 years and is still going strong.
The film, slightly surreal and grainy, also shows the strength of Eliot to persevere through her losses and continue making music in the Sugar Hill neighborhood in Harlem, in the Triple Nickel building that used to house some jazz legends.
The film will be promoted through Crown Royal’s social channels and will have a screening in Harlem to celebrate its release. The brand is taking a year-round grassroots approach to spreading the word about this film, which will include film festival submissions and a series of assets to complement the film that are more brand focused.
Crown Royal (Diageo)
Director: Jess Colquhoun