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INFINITI: Instagram Experience by Critical Mass

Date: Jul 2019
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Critical Mass and Infiniti, have launched an immersive Instagram experience that puts users in the driver’s seat for an exhilarating ride around a race track in the Infiniti Q60.

Critical Mass built the experience through the recently debuted Instagram quiz sticker feature called Quick Reactions. Upon choosing their preferred color for the Q60, users are immediately placed driving behind the wheel and presented with a series of quiz moments. Each question asks them to select their next action as they put the pedal to the metal in a choose-your-own-adventure style experience.


Critical Mass