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Jose Cuervo: The Father of Tequila by Crispin Porter Bogusky

Date: Jun 2019
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With all of the recent national conversation around Mexico, today CPB is launching an aptly timed campaign that puts the heritage and pride of Mexico’s national spirit front and center for US consumers and an exploding tequila category.

'Father of Tequila' celebrates Jose Cuervo Tradicional – created in 1795, handed down through 10 generations of the Cuervo family, and now front and center of a booming market (100% blue agave tequilas have gone from 8.6% of the market in 2000 to 57.2% last year). Cuervo is highlighting the legacy and tradition that has gone in to each bottle for over 200 years.

The launch spot was inspired by a cliché – “If you were at a party, and could sit next to anyone from History, who would it be?” We created a party with the most prolific figures in history and of course Cuervo hosting.


Brand: Cuervo

Head of Marketing: Lander Otegui Saiz

Group Brand Director: Felix Palau

Senior Brand Manager: Alexander Conison

Assistant Brand Manager: Eva Feger

IMC Manager: Javier Pastrana Zavala

Agency: Crispin Porter Bogusky

Executive Creative Director: Tom Adams

Creative Director: KT Thayer

Associate Creative Director: Shannon Gibney

Head of Production: Dan Corken

Senior Producer: Jamie Slade

Assistant Producer: Lilah Strauss

VP/Account Director: Kristi Kirkeide Boutiette

Account Director: Claire Marquess

Account Manager: Heather Vazza

VP/Co-Head of Strategy: Courtney Loveman

Senior Strategist: Kevin Jansick

Senior Project Manager: Courtney Dixon

Production Company: Biscuit Filmworks

Managing Director: Shawn Lacy

Executive Producer: Jeff McDougall

Head of Production: Mercedes Allen & Rachel Glaub

Director: Isaiah Seret

Producer: James Graves

Rodrigo Prieto: Director of Photography

Production Designer: Roberto Bonelli

Mix / Sound Design:

Mixed by 740 Sound

Mixer: Stephen Dickson

Executive Producer: Scott Ganary


Editorial Company: Union Editorial

Editor: Tim Thornton-Allan

Assistant Editor: Joe Hughes

President/Managing Partner: Michael Raimondi

Executive Producer: Joe Ross


Managing Director: Robert Owens

Color EP: Meghan Lang

Color Producers: Damian Winterbottom, Susan Harris

Senior Colorist: Ricky Gausis

VFX Supervisor/Creative Director: Morten Vinther

Senior Producer: Karena Ajamian

Creative Director/Senior Flame Artist: Claus Hansen

Producer: Nicole Saccardi

Flame Compositing Team: Josh Pena, Kathleen Kirkman, Sean Anderson


Beacon Street Studios

Music By: Beacon Street Studios

Composers: Andrew Feltenstein & John Nau

Executive Producer: Leslie DiLullo