Jose Cuervo: The Father of Tequila by Crispin Porter Bogusky
- Location:
With all of the recent national conversation around Mexico, today CPB is launching an aptly timed campaign that puts the heritage and pride of Mexico’s national spirit front and center for US consumers and an exploding tequila category.
'Father of Tequila' celebrates Jose Cuervo Tradicional – created in 1795, handed down through 10 generations of the Cuervo family, and now front and center of a booming market (100% blue agave tequilas have gone from 8.6% of the market in 2000 to 57.2% last year). Cuervo is highlighting the legacy and tradition that has gone in to each bottle for over 200 years.
The launch spot was inspired by a cliché – “If you were at a party, and could sit next to anyone from History, who would it be?” We created a party with the most prolific figures in history and of course Cuervo hosting.
Credits
Brand: Cuervo
Head of Marketing: Lander Otegui Saiz
Group Brand Director: Felix Palau
Senior Brand Manager: Alexander Conison
Assistant Brand Manager: Eva Feger
IMC Manager: Javier Pastrana Zavala
Agency: Crispin Porter Bogusky
Executive Creative Director: Tom Adams
Creative Director: KT Thayer
Associate Creative Director: Shannon Gibney
Head of Production: Dan Corken
Senior Producer: Jamie Slade
Assistant Producer: Lilah Strauss
VP/Account Director: Kristi Kirkeide Boutiette
Account Director: Claire Marquess
Account Manager: Heather Vazza
VP/Co-Head of Strategy: Courtney Loveman
Senior Strategist: Kevin Jansick
Senior Project Manager: Courtney Dixon
Production Company: Biscuit Filmworks
Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Head of Production: Mercedes Allen & Rachel Glaub
Director: Isaiah Seret
Producer: James Graves
Rodrigo Prieto: Director of Photography
Production Designer: Roberto Bonelli
Mix / Sound Design:
Mixed by 740 Sound
Mixer: Stephen Dickson
Executive Producer: Scott Ganary
Editorial:
Editorial Company: Union Editorial
Editor: Tim Thornton-Allan
Assistant Editor: Joe Hughes
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Finish:
Managing Director: Robert Owens
Color EP: Meghan Lang
Color Producers: Damian Winterbottom, Susan Harris
Senior Colorist: Ricky Gausis
VFX Supervisor/Creative Director: Morten Vinther
Senior Producer: Karena Ajamian
Creative Director/Senior Flame Artist: Claus Hansen
Producer: Nicole Saccardi
Flame Compositing Team: Josh Pena, Kathleen Kirkman, Sean Anderson
Music:
Beacon Street Studios
Music By: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
