The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: INFINITI
Date: Nov 2019
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For decades, the luxury automobile category has portrayed sophisticated solutions for the privileged few. Last November, Infiniti began rolling out a modern take on this longstanding and stifling tradition, declaring 'Luxury Should Be Lived In' and encouraging drivers to enjoy all luxury has to offer without sacrificing the authenticity of real life.

For the brand’s 30th anniversary and its annual Winter Sales Event, Infiniti continues the 'Luxury Should Be Lived In' campaign with a series of commercials and social videos showing drivers enjoying and the new 'Edition 30' Infiniti SUVs in real life winter scenarios, even if those events happen to include surfing.

In one film, entitled 'Sea to Ski,' three women decide to ski and surf in the same day and execute their plan in an INFINITI QX50 compact luxury crossover.

In 'Sibling Rivalry,' a teen amuses herself within the comfort and warmth of the seven-passenger QX60 while her mom and aunt to finish their yearly holiday pond hockey grudge match.

In 'Snowed In,' a group of friends in the full-size QX80, makes the best of waiting out a winter storm on the side of a mountain road by playing cards until the weather lets up.

The recently-released song, 50 Foot Woman, by British psychedelic soul sensation Hannah Williams & The Affirmations appears in all of the spots, social and radio for the Infiniti Winter Sales Event.

Credits

CPB

Infiniti