Domino's: Cheers to Domino's by Crispin Porter Bogusky

Domino's has grabbed the most famous bar patron of the 80s and 90s, Norm Peterson from Cheers (as played by George Wendt) and taken his famous entrance as a way to promote its new Domino's Pie Pass.

The concept is that with Domino’s Pie Pass, you might as well be a regular. Patrons are asked to check in before they walk in so the chain can get specific carryout orders ready for you to bypass the line and get in and out fast.

The action features Norm and is done to the theme from Cheers.