American Airlines: advert-body-1 by Crispin Porter Bogusky
- Location:
American Airlines has released its first brand-led work since 2016 with ‘You are Why we Fly’ – a film that looks to explain why planes are still taking off and thank staff for their service during the coronavirus outbreak.
The spot was created by agency of record CPB. It features user-generated smartphone footage of empty planes and airports alongside shots from a “small photo and video shoot” undertaken by the brand and agency.
A voiceover asks the question: “Why do we fly?” In answer, she responds: “We fly because people need to get home, and life-saving equipment needs to get to the lives that need saving. We fly because you’re doing your part to keep the world moving, and we want to do our part too.”
The film, which is currently running on AA’s owned channels, is accompanied by creative spanning Facebook, Twitter, Instagram, LinkedIn, banner ads, email marketing, internal communications and digital screens at airports.
Credits
Agency: CPB
Adam Chasnow: Executive Creative Director
Gabe Castelo Branco de Melo: Creative Director
Tony Calcao, Creative Director
Aaron Fisher: Associate Creative Director
Annie Russo: Copywriter
Dana Buckhorn: Copywriter
Dan Corken: Head of Production
Jamie Slade: Senior Producer
Mimi McCormick: Producer
Lilah Strauss: Jr. Producer
Joselyn Bickford: VP, Group Account Director
Claire Marquess: Account Director
Emily Gruppo: Management Supervisor
Jordan Harris: Account Supervisor
Julie Kolton: Director Business Affairs
Gina Kramer: Associate Director of Broadcast Talent
Courtney Dixon: Associate Director, Project Management
Jen Hruska: Co-Head of Strategy
Nicole Hering: Strategy Director
Andrew Malordy: Associate Director Communications Strategy
Production Company: Serendipity Works
Editorial: the now corporation
Editor: Jessica Farmer
Sound Design and Mix: Coupe Studios
Music: JSM Music
Finishing: Wild Manor
VFX: Charlie Brittz: Jonnie Sirotek
Color: Jonnie Sirotek
Post Producer: Kate Swenson, Kaylee Behn