American Airlines: advert-body-2 by Crispin Porter Bogusky
- Location:
American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador, actor Bradley Cooper.
Last year, American Airlines launched a multi-year, multi-million-dollar collaboration with Stand Up To Cancer because of their groundbreaking approach to cancer research and commitment to fighting this terrible disease by getting new therapies to patients quickly.
“Standing up is a powerful thing,” said Cooper. “But it’s never meant more than it does now. It was an honor to meet the employees of American and hear their personal stories – it’s stories like theirs that continue to motivate me to Stand Up To Cancer.”
Each participating team member in this new campaign has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1,000,000.
Credits
CLIENT: American Airlines
CAMPAIGN TITLE: Stand Up To Cancer
AGENCY: CP+B
LAUNCH DATE: 6/1/17
VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Michael Raso
CREATIVE DIRECTOR: Mona Hasan
CREATIVE DIRECTOR: Stephanie Kohnen
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
SR. INTEGRATED PRODUCER, VIDEO: Jackie Maloney
DIRECTOR OF MUSIC: Andy Hamm
EVP/PRESIDENT: Danielle Aldrich
VP/GLOBAL GROUP ACCOUNT DIRECTOR: Joselyn Bickford
MANAGEMENT SUPERVISOR: Claire Marquess
CONTENT MANAGER: Ben Song
VP/DIRECTOR OF BUSINESS AFFAIRS: Rebecca Williams
SR. BUSINESS AFFAIR MANAGER: Daphne Papadopulos
VP/GLOBAL GROUP STRATEGY DIRECTOR: Jennifer Hruska
PRODUCTION COMPANY & CITY: Park Pictures, Los Angeles, CA
DIRECTOR: Vincent Haycock
DIRECTOR OF PHOTOGRAPHY: Evan Prosofksy
EXECUTIVE PRODUCER: Jackie Kelman Bisbee
EXECUTIVE PRODUCER: Dinah Rodriguez
HEAD OF PRODUCTION: Anne Bobroff
PRODUCER: Michelle Currinder
EDIT COMPANY & CITY: Whitehouse Post, Santa Monica, CA
EDITOR: Charlie Harvey
EXECUTIVE PRODUCER: Joni Williamson
PRODUCER: Sasha Grubor
VFX & CITY: Method Studios, Santa Monica, CA
LEAD COMPOSITOR: Wensen Ho
SENIOR EXECUTIVE PRODUCER: Robert Owens
HEAD OF PRODUCTION, COMMERCIAL FINISH: Ananda Reavis
PRODUCER: Thuy Ta
TELECINE COMPANY & CITY: Co3, New York, NY
SENIOR COLORIST: Tom Poole
EXECUTIVE PRODUCER: Ashley McKim
MUSIC COMPANY & CITY: Barking Owl, Santa Monica, CA
TRACK: Resistance
CREATIVE DIRECTOR/EP: Kelly Bayett
PRODUCER: KC Dossett
SOUND DESIGN COMPANY & CITY: Lime Studios, Santa Monica, CA
SOUND DESIGNER: Mark Meyuhas
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios, Santa Monica, CA
MIX ENGINEER: Mark Meyuhas
MIX ENGINEER ASSISTANT: Peter Lapinski
EXECUTIVE PRODUCER(MIX): Susie Boyajan
Producers to be credited in creativity: Jackie Maloney
