As a consumer might expect, the product Morning Recovery is designed to make someone feel better after a night imbibing and partying. The upstart company that makes the product looks to corner that market, along with other feelgood products moving forward.
The original company (known as 82 Labs) was rebranded as More Labs, and the product has received a makeover as well. The new product and company are debuting with a broader mission to go along with its new look and new site.
The team worked with Crème Collective to create the new look.
The branding is meant to be simple, fun and trustworthy, with lively colors and easy to understand tags, like "For When You Drink".
Agency: Creme Collective
Brand: More Labs (Morning Recovery)