THE GREEN PARTY: #ChangeTheGame by Creature of London

Date: May 2017
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The Green Party has ramped up its general election campaign with the release of its party election broadcast – a retro-looking ad for bogus board game The Race to Number 10 Snap Election Edition.

The spot, dubbed #ChangeTheGame, sports the hallmarks of 90s kids advertising, with an overly-enthusiastic narrator, saturated colour, a nuclear family and Comic Sans titles.

As the family plays the game, subtle digs are made at the tactics of the Greens’ rivals, such as “You just plastered your campaign bus with a big fat lie, take a bonus tab” and “You get your maths completely wrong and end up costing the public millions, advance eleventeen spaces [sic]”.

As the hyperactivity reaches fever pitch, the son of the family presses pause with a remote control and asks: “Seriously?”

The film’s tone then changes to that of a traditional party election broadcast, asking viewers to vote for the Green Party to #ChangeTheGame.

It’s the fourth spot produced for the Greens by Creature of London. Last year it created the acclaimed ‘Not so secret life of five-year-old politicians’ spot, which featured child actors dressed as parliamentarians in a in a playground.

Stu Outhwaite, chief creative officer at Creature, said: "You'd have to have been a raging sadist to be excited when the election was called. Well, either that or the creative agency that gets to make the Green Party's broadcast.

“The process (all two weeks of it) was a dream: we hope the finished spot might prove to be a bit of a nightmare for the other parties. Let's change the game."

The Green Party’s head of communications added: “This is the party election broadcast that’s worth watching. Creature have again proved that politics doesn’t have to be dull, bringing biting satire to the broken state of British politics and helping the Green Party to make its powerful, and serious, case for changing the game.”

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