See what's on at The Drum

Pepsi: This Is The Pepsi That Gets You Stuff by Creators League

Client: Pepsi
Date: May 2018
Your Vote
Overall Rating
Opps, please vote again
3 votes

Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year.

The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson and other famous faces that have shilled for the brand over the years.

Ahead of summer, the cola maker is partnering with Bentley as his prepares to kick off his concert tour across the country, which Pepsi is sponsoring. Those who participate in Pepsi Stuff can choose from a number of giveaways, like tickets to see Bentley perform and a chance to meet him in person.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy