It all started with a wedding cake. In 2012, the owner of Masterpiece Cakeshop refused service to David Mullins and Charlie Craig based on religious objections to same-sex marriage. On June 4, 2018, the U.S. Supreme Court stood with that small business owner. Going against the very tenets on which our country was built: We all are created equal. We all have a right to pursue happiness. We all have a right to live fully.
Through a new grassroots initiative launched, 'Service for allkind', three young creatives are providing small business owners with a voice; a way to respond to Masterpiece and the Supreme Court. Small business owners can quickly and easily pledge to serve 'allkind' by visiting www.serviceforallkind.com, downloading a free social toolkit with assets to share across their social networks, and posting using the hashtag #serviceforallkind. They can also sign up to receive stickers to place on their storefront doors.
Service for allkind was built under the direction of Ashley Herrin with help from creative colleagues Cristin Barth and Collin Smith. Their effort was born out of the urge to use their knowledge of creative problem solving from Arnold Worldwide for social good after hearing the Masterpiece verdict. They have already partnered with friends in the small business world and have begun to see the grassroots effort start to spread across New England and beyond, with a number of companies making the pledge, and more joining by the day.
Ashley Herrin - Assoc Creative Director, Art - Arnold
Cristin Barth - Sr Art Director - Arnold
Collin Smith - Sr Copywriter - Arnold