Russell Hobbs: advert-body-2 by Creative Spark

Creative Spark, the creative branding agency announced today they have created the latest digital campaign for the Russell Hobbs glass kettle. An intense research period saw the Creative Spark team immerse themselves into the mind of the consumer. The findings from this research lead the team to create the ‘A work of art for worktops’ campaign. Such a campaign demanded a top creative photographer to enable the artwork to maximise the sophisticated look of the kettle to the discerning consumer.

Creative Spark was briefed to drive awareness and desirability for the Russell Hobbs illuminated glass kettle range and in particular, promote the unique copper clear kettle. The creative team focussed on on the aesthetics of the clear glass kettle, following research that revealed that consumers want a good-looking kettle on their worktop to complete their perfect kitchen. Aesthetics are important to all target markets and so the campaign focuses on the beauty in kitchen ingredients, utensils and the clear glass kettle. To make something so unique out of the ordinary demanded a special photographer, Neil Marra, creative director and founder of Creative Spark called on Paul Burch to make this happen.

The team wanted to ensure the client Russell Hobbs could see a transparent return of investment from this digital campaign and so Creative Spark partnered with Ignition Search. Ignition Search, is a performance internet marketing agency focussing on pay per click and conversation rate optimisation to extend and amplify Creative Spark’s highly impactful creative. This strong partnership led to an extremely successful start to the campaign with a positive response across the channels.