Branding agency Creative Spark have created a new TV commercial for the Ministry of Sound’s latest release, Weekend Goals, launched today. This is the first Ministry of Sound compilation launch for 2017 that builds on the excitement of the weekend and everything that goes with it whether it involves relaxing, partying, recovering or exercising. The branding is inspired by the trend for #goals in the fashion and celebrity world and adopts #goals for all new-year weekend fun.
Creative Spark used a high gloss fashion style for the commercial focusing on girls getting ready to go out #GlamGoals and men getting prepped for a night out #SquadGoals. Humour is also used by a shot of two Pug dogs sniffing each other affectionately representing #RelationshipGoals and #ChillGoals with two girls in matching onesies.
Creative director: Neil Marra