Ministry of Sound: advert-body-2 by Creative Spark

Independent brand agency Creative Spark has unveiled its latest TV commercial for Ministry of Sound’s newest release: ‘Chilled Electronic 80s’.

A significant departure from their usual style, Ministry of Sound approached Creative Spark to create something entirely unique. They wanted to break from previously logo-heavy adverts and were after a TV commercial that reflected the emotional state evoked by the album’s music.

Creative Spark took inspiration from the beats, pulses and rhythms of electronic music, realising that there were parallels to be drawn with in the natural world. Specifically, jellyfish. The team found film footage of pulsing jellyfish gliding through the oceans, before taking it into post production to create a purple and cerise seascape that reflects the calm, soothing and peaceful colours so iconic of the 1980s.