The Drum Awards Festival - Official Deadline

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Date: Mar 2018
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Creative Equals has chosen to mark International Women’s Day by highlighting the male bias in many of the world’s famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women.

The creative inclusion non-profit has released a set of short animations that depict male iconography being feminised. Mr Julius Pringle’s moustache turns into a fetching ponytail, for instance, while Gett’s hailing man is replaced by a female silhouette.

Creative Equals hopes the work will draw attention to the fact that male design directors most probably were behind the entire set of original logos, given that just 11.15% of design directors today are female. The tagline on each reads, ‘Here’s to more women’.