The Drum Awards for Marketing APAC

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Client: Tropicana
Date: Jan 2020
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The new brand campaign from Tropicana and Cramer Krasselt, titled 'Sip Your Sunshine,' supports Tropicana’s Pure Premium Orange Juice and Premium Juice Drink product lines.

The campaign creative personifies all of the brightness and radiance that drinking Tropicana can bring. The new TV spot titled, 'Breakfast Across America,' features different families in various everyday moments as they enter the 'Tropicana Moment' — a moment when the world (and the scene of the spot) slows down to demonstrate the pure enjoyment of the juice.

Through its new Sip Your Sunshine campaign, the brand is celebrating authentic, everyday moments that only Tropicana helps brighten. Every drop of Tropicana brings a bit of brightness to your day – in a way, it’s like each and every bottle of Tropicana is filled with a million little sips of sunshine.


Agency: Cramer-Krasselt

Brand: Tropicana